Saturday, December 30, 2006
Some Tips In Promoting Your Medical Transcription Business
If you just started a work at home business as a medical transcriptionist and are thinking of advertising your services, there are various means of sending the word out.
The first is one of the most effective way of promotion, sending out Promotion Letters. Advertisers do this by sending out a promotion letter describing the services being offered to any reachable medical offices within an area. To be very effective, follow up your advertising by telephone after a few days of sending it out.
Another favorite advertising gimmick which is proven to work is giving away Freebies or any kind of Giveaway. Freebies are not necessarily small items like pen and such. You may also giveway a service for free, perhaps a sample transcription job or a discount for the initial transcripts would also work fine.
Distributing flyers is another well known technique of reaching more customers. Distributing flyers to hospital, doctor's office or clinics is a cost effective way of advertising.
In addition to flyers, your business card is another tool, in fact the most utilized tool by any business person. As long as you follow the proper business card promotion etiquette, instant connection with a prospect can be achieved. When you needed to share your business card to a prospect, always ask for your prospects business card in return. And please, don't just stick inside the other persons card in your wallet. Be sure to glance and read the card for a few seconds to show your interest.
A newer version which is gaining some popularity are magnetic signs. This is a rehashed version of the famous bumper sticker which is up to now is one of the favorites of advertisers. You can place a bumper sticker or magnetic signage to your vehicle and instantly turn your car into a traveling salesman. Add your website and other contact details prominently on those ads to obtain maximum exposure.
All time giveaway favorites such as pens, coffee mugs, T-shirts and other cheap priced items with your business name and contact details printed on them is another effective marketing technique. This things work very well in medical transcription field.
Supporting a local charity to gain exposure is a feel good way of advertising your medical transcription business. Choose a charity that is related to medical awareness such as cancer, diabetes or heart and stroke charitable institutions. Raising funds for charities not only help your advertising objectives, you will also feel good knowing that you are able to extend help to someone in need.
Ask for referrals from your present customers, don't be shy about it. If your customers liked your service, they will gladly oblige to tell their other collegues about you. Leave a few business cards with them, and ask in a pleasant way to pass out your business card to their contacts.
Network! Make genuine friends with other medical transcription business owners and network with them. Extend your help to them in anyway you can and you will be treated the same way.
The first is one of the most effective way of promotion, sending out Promotion Letters. Advertisers do this by sending out a promotion letter describing the services being offered to any reachable medical offices within an area. To be very effective, follow up your advertising by telephone after a few days of sending it out.
Another favorite advertising gimmick which is proven to work is giving away Freebies or any kind of Giveaway. Freebies are not necessarily small items like pen and such. You may also giveway a service for free, perhaps a sample transcription job or a discount for the initial transcripts would also work fine.
Distributing flyers is another well known technique of reaching more customers. Distributing flyers to hospital, doctor's office or clinics is a cost effective way of advertising.
In addition to flyers, your business card is another tool, in fact the most utilized tool by any business person. As long as you follow the proper business card promotion etiquette, instant connection with a prospect can be achieved. When you needed to share your business card to a prospect, always ask for your prospects business card in return. And please, don't just stick inside the other persons card in your wallet. Be sure to glance and read the card for a few seconds to show your interest.
A newer version which is gaining some popularity are magnetic signs. This is a rehashed version of the famous bumper sticker which is up to now is one of the favorites of advertisers. You can place a bumper sticker or magnetic signage to your vehicle and instantly turn your car into a traveling salesman. Add your website and other contact details prominently on those ads to obtain maximum exposure.
All time giveaway favorites such as pens, coffee mugs, T-shirts and other cheap priced items with your business name and contact details printed on them is another effective marketing technique. This things work very well in medical transcription field.
Supporting a local charity to gain exposure is a feel good way of advertising your medical transcription business. Choose a charity that is related to medical awareness such as cancer, diabetes or heart and stroke charitable institutions. Raising funds for charities not only help your advertising objectives, you will also feel good knowing that you are able to extend help to someone in need.
Ask for referrals from your present customers, don't be shy about it. If your customers liked your service, they will gladly oblige to tell their other collegues about you. Leave a few business cards with them, and ask in a pleasant way to pass out your business card to their contacts.
Network! Make genuine friends with other medical transcription business owners and network with them. Extend your help to them in anyway you can and you will be treated the same way.
# posted by Medical Information : 1:35 AM
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